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5 Things to Consider When Choosing a Home Based Business

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Well, I think I’ve survived the Pre-Holiday & Post-Holiday rush, almost. I hope you all had enjoyable experiences and safe trips. For the first time in 30 years, my DH & I didn’t host Christmas. Our oldest DD and her husband hosted the holiday at their home, and his family was down from Vermont! The momentum continues into the New Year, as oldest DD was born January 2nd (we always celebrate her birthday on New Year’s Day), and my birthday follows within a week!

As promised, I will be chronicling how I am transitioning from working as a Paralegal in the private and public sectors for over 30 years, to becoming self-employed in the eBiz ~ eCommerce Work-at-Home areas with
My eBay Store and Affordable Mineral Makeup business. If looking to establish an eBay business, I recommend reading eBay Coach’s eBook
Stay-at-Home Mom’s Guide to Successful eBay Selling to get you started ~ I know it certainly helped me. I’ll try to focus on helping Baby Boomers choose a second career, and also give insight to help Stay-at-Home Moms become Work-at-Home Moms & earn an income while keeping their business skills sharp.

I’d like to share the following article from over at Smartmoms~Smartbusiness on things to consider when choosing a home-based business.

From my family to yours, I’d like to take this opportunity to wish everyone a Happy New Year; and please, if traveling ~ wear your seat belt & have a designated driver!

Happy New Year ~ See you in 2008~~

5 Things to Consider When Choosing a Home Based Business

As the trend of working from home continues, it’s important to make an educated decision before starting any company. When considering starting a home based business, it can be a very overwhelming process. Just taking a look at all of the various companies could send someone over the edge! In order to help you with this process, here are a few things you need to consider and evaluate before choosing a company.

1. Cutting-Edge Consumable Products This is one of the most important factors to consider…what does the company sell? Look for a company that offers consumable products ~ items that people will buy over and over again (i.e. skin care, cosmetics, vitamins, weight loss, internet downloads, etc.). If the company is selling a high quality, in demand product, then your customers will consistently buy from you, thus creating a steady stream of income.
It is also important that you personally use and truly like the products. You will be a walking testimony and people will expect your honest opinion!

2. Timing and Trends
If a company was selling records in our current market, they would quickly go out of business. Consider this same concept when evaluating companies. It is estimated that the health, wellness and anti-aging industry will be a 1 Trillion dollar empire by 2010. If you would like just a small percentage of this growth, then find a company that offers health, wellness, and anti-aging product(s)! Another big trend is the Internet, more specifically, downloadable content. More and more people are downloading music, movies, video games, ring tones and list continues. Finding a company that embraces this trend is like hopping on the money train. You just can’t go wrong!

3. Leadership and Commitment
When looking at a company be sure to evaluate their growth as well as their leadership. Growth will give a good indication if their products are selling and if they are embracing current trends and the leadership will show if the company can support such growth. Leadership can often be a key component that is overlooked, so be sure to do your homework. Often times you will hear that an older company is a solid, more reliable company. Although this is often true, be sure not to discount a newer company that offers a revolutionary concept. If a newer company offers a product that is embracing modern trends, then getting on when it’s young might prove to be a wise investment!

4. Large, Expanding Target Market
Where are the products sold? Are they only in the United States or are they also available in foreign countries? If they are sold over-seas, how does the company help you in reaching those markets (internet access, marketing materials, etc.)?

5. Internet, Support and Marketing
How the products are sold and distributed? Can the products be purchased on the internet? What is their return policy? What is their retention rate (meaning how many people continue to buy over and over again)? Does the company have an appealing, high tech website? What type of training do they offer (this is a crucial area where a lot of companies lack)? What types of marketing materials do they offer? Are you impressed with what you see? These questions just scratch the surface of important things to consider, but will give you a solid start when researching.

In conclusion, the company you choose must be a good fit. You have to be confident about the products, have faith in the company and know that you will be equipped with the right training and knowledge to actually make money!

Betsy Canevari is a work at home mom with a toddler. She co-owns Smart Moms – Smart Business; an online resource dedicated to educating women on how to earn multiple streams of income from home. For more information about the Smart Moms, visit Smart Moms Blog or contact Betsy at
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About Cindi Moomettes

New England blogger and influencer from Connecticut and author of the multi-generational Moomettes Magnificents where she writes about Family, Grandparents and Grandchildren, home decor, Crochet, Knitting, DIY, crafts, family travel familiarization trips (FAMs), photography, social media and reviews. You can also find her at Moomettes Crochet Shop for the latest Handmade Fashion trends, Home Decor, Handmade Crochet Wash Cloths & Accessories. For food and recipes visit at her blog Frugal New England Kitchen ***Products and/or companies featured on Moomettes Magnificents may have provided product samples and/or compensation for consideration. All opinions are my own. Posts may contain affiliate links. See also Disclosure***

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