I was on Twitter last night when the topic came up alerting all moms to a public relations advertising campaign gone wrong.
My oldest daughter gave birth in August this year to my grandson, and is using a baby sling carrier to carry him (her second child) and singing the praises of her decision.
Apparently Motrin has a new advertising campaign that ended up making a mockery of all moms who use baby slings and carriers. I viewed the advertisement and couldn’t believe what I saw or heard.
You can view the ad, which lives on at YouTube HERE.
As I’m a Baby Boomer Grandma ~ slings were up-and coming but not quite mainstream when my children were babies. I feel insulted for all the new young moms, and women in general who have all these wonderful healthy opportunities for parenting available today.
My daughter has a BS in Marketing ~ hopefully through viral marketing and the power of Twitter, academic professors will take note and instruct young students how NOT to market to women, and how NOT to underestimate the power of Twitter and the internet.
I may be a Grandmom, but having grown up in the 60’s and 70’s I still know how to make my voice heard.
My Twitter comment was among those featured in the Motrin Moms video. Follow the conversation and comments by using #motrinmoms and Follow me on Twitter User “Moomettesgram.”
For more information and to see and “listen” to the voices of many of my Twitter mom friends speaking out against the Motrin ad, visit Here.