Each day I spend a substantial portion of my time writing blog posts, reviews, and taking the time to do some social networking. Recently I’ve been allocating an additional hour towards building backlinks to my blogs.
Why You Need Backlinks On Your Website
I found some invaluable information from an all-in-one backlinks package from Lynn Terry and Paul Short that contains tools, URLs and advice on how I can get 450 search engine dominating backlinks to my site. There’s no membership fees or logins.
Many work-at-home moms, Direct Sales business owners, such as Tupperware, virtual assistants and graphic design businesses will put up web sites or blogs in anticipation of getting readers and clients from the Web. Usually what happens is they get few readers, or no traffic.
Here’s the reason why.
A web site or a blog isn’t an ad. No one “reads” web sites in some sort of “web site newspaper.” In fact, nobody will discover or visit your site unless you specifically invite them. A blog or web site actually needs advertising.
You need to build the traffic to your site in order to receive traffic.
Commenting on other blogs is one way to do this, and another terrific way is through backlinks.
What is a backlink?
For example, if you’re a member of a social Ning site where your niche is food, and someone is looking for a food blog, then there’s a pretty good chance that this person will see your listing or personal page in the “Food” section and click a link to your web site.
This is a backlink from Food blogger’s ning to your blog.
Backlinks are also referred to as “in-bound links” and oftentimes can also be called “reciprocal links.”
Many of the links that bloggers have on their web sites are specifically designed to take visitors from the link on their web site to other web site. These are usually located in a link section called a “Blogroll” link exchange or a WAHM resources section, such as “Good Stuff.” These are also called “forward links” or “outbound links.”
The important thing to keep in mind is that backlinks bring visitors TO your site. Once visitors come to your blog or business web site, you can turn them into returning readers, affiliate product sales, newsletter subscribers, commissions and more.
1. Why are backlinks totally necessary?
Foremost, an obvious reason is to direct traffic to your site. This traffic can be cashed in for sales, clients or advertising CPMs.
2. If done right, “backlinking” can tremendously increase your search engine rankings and thus result in even more traffic.
From the eyes of search engines, your “site’s worth” increases when the number of backlinks increases. Each backlink raises the popularity of your web site.
Liken it to being someone who works the crowd when they walk into a room. The more people who know who you are, the more popular you become. Call it the “Law of Attraction.”
3. What can this lead to?
When people put the phrase “Mom Blogger” or “Baby Boomer” into a search engine, for the most part, the sites with higher popularity will come up first.
4. Backlinks can create consistent traffic
Most bloggers send out weekly newsletters which often lead to immediate “bursts” of traffic. I send out customized weekly Newsletters to my subscribers on Wednesdays, using the Feedblitz Newsletter service.
Bursts of traffic are great, but they require that you take those additional efforts in order to continue to get that traffic.
Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month.
With the creative backlinking strategies that I’m using through this package, I can create a situation where my web site is attracting backlinks without me doing any work at all.
As a New Englander, to me it’s like a snowball going down-hill that hopefully continues to grow!
Check out how many links you have here: Backlinks Checker – This shows you the backlinks you have coming into your site. It take a little bit of time to get all the links if you have quite a few.
© C. Matthews 2010