My Smile Bites

FOR IMMEDIATE RELEASE
Contact: Nick Armstrong
T: (310) 215-6593
E: narmstrong@1800dentist.com

Good News For People With Smiles That “Bite”
1-800-DENTIST® Launches $30,000 Smile Makeover Contest

LOS ANGELES, CA-September 29, 2009-As an advocate of regular dental care, 1-800-DENTIST® understands that many people can’t afford the dentistry they need. That’s why the nation’s leading free resource for consumers in search of a dentist has launched a nationwide $30,000 smile makeover contest called “My Smile Bites”. To enter, contestants must upload a personal video showing what’s wrong with their smile explaining how these problems affect their lives. Video submissions will be accepted through November 10, 2009 noon PST.

The public may vote for their favorite contestant videos from November 10, 2009 through December 1, 2009 noon PST. 1-800-DENTIST® will choose five potential finalists based on several criteria, including the clinical feasibility and complexity of each case. 1-800-DENTIST® will announce the winner on December 15, 2009 noon PST. The winner’s cosmetic dentistry journey will be captured on film.

“We want to show the world how dentistry can dramatically change a person’s life,” said Fred Joyal, CEO and Co-Founder of 1-800-DENTIST®. “No matter who wins, it will be a truly inspirational experience to see a person’s smile and life transformed before America’s eyes.”

Contestants should consider the following:

• Video entries should be 2 minutes or less

• Video should clearly show the contestant’s smile, including teeth

• Contestants should describe problem areas

• Contestants should explain how their smile makes them feel and how it affects their lives

• Contestants should show their personality and compel the public to vote for them

Sample videos may be viewed at 1-800-DENTIST

This exclusive dentistry contest gives hope to consumers who can’t afford the cost of regular dental care, much less cosmetic dentistry. Only legal residents of the 50 United States or the District of Columbia who are 18 years of age or older are eligible to enter. Other restrictions may apply.

For complete contest rules, visit 1-800-DENTIST-Contest-Rules

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About 1-800-DENTIST®
Founded in Los Angeles in 1986, 1-800-DENTIST® is the nation’s leading free resource for consumers in search of a dentist. Offering both online and on-the-phone services 24 hours a day, 1-800-DENTIST® has matched over 6 million Americans with independent dentists.

For more information, visit: 1-800-DENTIST

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