2 Cans for $10

Store Brands Save Parents Money

I became a young mom in the early 1980s.  At the time, I belonged to a women’s civic organization and the topic often arose where we discussed the merits of breastfeeding versus bottle feeding.  As I worked part-time, I made the decision while in the hospital and chose to bottle feed my babies, who are now 26 and 22.  My sisters-in-law also bottle fed my niece and nephews, so it was just something we did in my family. At the time, I used glass bottles which I sterilized in a baby bottle sterilizer.  The plastic liners were just coming out, but I preferred to use the glass bottles. Visitors who came to my house got handed a baby and a bottle.

Did you know that today, all infant formulas that are marketed in the United States are subject to the same exacting standards of the FDA, pursuant to the Infant Formula Act of 1980 and the subsequent LSRO report commissioned by FDA in 1998? This legislation vested FDA with the authority to ensure that all infant formulas sold in the United States meet minimum and maximum nutrient specifications.

Store-brand formulas, which are labeled with the names of retail-store brands such as Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us are as nutritionally equivalent to name-brand formulas. Furthermore, store brand formula typically saves parents up to 50 percent on formula.

Parent’s Choice Infant Formula are currently on sale and available exclusively at Walmart.

For a limited time, Parent’s Choice Infant Formula is available as a special buy: parents can buy two cans for just $10!

• Parent’s Choice Milk Infant Formula is on sale in a 15.5 oz. (440 gram) can for $5.00 each.

• Parent’s Choice Gentle Infant Formula for babies with fussiness or gas is on sale in a special 12.9 oz (366 gram) can for $5.00 each.

Now more important than ever, this information is for many mothers because of changes in the Women, Infants and Children (WIC) program. As of October 1, 2009, a new WIC initiative aimed at increasing breastfeeding rates among families reallocates funding for all currently provided foods, including infant formula, baby foods, juices, and fresh fruits and vegetables.

This program could mean a reduction of up to 20 percent in infant-formula subsidies; parents who previously had most of their formula paid for by WIC may now have to purchase formula on their own.

For more information visit: Parent’s Choice Infant Formula

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