Because Bigger Isn’t Always Better

Valentine’s Day Beauty Tips

If you’ll be hoping for a little, shiny “bling” and want to put on your best face, here’s a hot tip!

In yet another mascara first, L’Oréal Paris introduces Telescopic Explosion Mascara, the first mascara at mass with a spherical brush and smooth formula to lengthen and separate every little lash. Already a success in Europe, this breakthrough mascara revolutionizes the mascara application process, making it possible to apply from every angle to reach every last lash for a completely fanned-out explosive effect. Truly, size does matter: this small brush yields big lashes!

The Brush:
Telescopic Explosion Mascara offers a unique patented Flexi-Globe Brush that allows you to apply mascara from every direction – vertically, horizontally and even behind lashes. A first from L’Oréal Paris, this breakthrough brush reaches each lash individually, working in all directions for easy, precise, complete coverage.

Spherical multi-angle brush reaches lashes at the roots to provide coverage along the entire lash

Adapts to every eye shape, grabbing each lash – even the hard to reach corner lashes – and evenly applies color all over

Round, it reaches every last lash, root to tip, from every angle

Small, it reaches even tiny corner and lower lashes

The Formula:
Telescopic Explosion Mascara’s creamy, smooth formula works with the unique patented brush to build quickly, leaving a flexible deposit of color. With highly-blended fine particles, it goes on smooth from root to tip, for an even application that yields big, long lashes.

Lengthens, thickens and separates every little lash for a fanned-out eye look

Formula clings to lashes, instantly lengthening and separating

Formula is made of a soft-wax system of paraffin, jojoba oil and palm oil for soft texture and Pro-Vitamin B5 for lash conditioning

Outstanding consumer use test results show no clumping, flaking or smudging

Additional Benefits:

Ophthalmologist and allergy tested

Suitable for sensitive eyes and contact lens wearers

All-day wear

Available in two shades:

Black

Blackest Black

Availability:
L’Oréal Paris Telescopic Explosion Mascara is available at www.lorealparis.com and also at Walgreens, CVS, Target, Walmart, Kmart, Bed Bath and Beyond and food and mass market retailers nationwide for a suggested retail price of $9.49.