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How To Create A Media Kit

Tutorial |How to Create a Media Kit for Free | Blog Tips


As a veteran blogger who participates in many social community forums, I’m constantly seeing  new bloggers ask what is a Media Kit and how do you create one.  It’s very simple to create your own media kit for free with any word document program and PDF converter software.

If you’re a mom blogger on a budget, you don’t have to pay big bucks to have one done for you.

DIY Media Kit Tutorial

First, compile the information you’d like to include in your Media Kit.

I would suggest:

  • Blog Name and URL
  • Bio Information
  • Email Contact Information
  • Twitter ID
  • Target Market
  • Stats (if you wish to include them)
  • Accomplishments

Next you would simply create your document in a MS Word program.

Convert your Word document to PDF format by downloading this Free PDF converter .   It will leave a watermark unless you purchase the license for the full version.  If you don’t mind the watermark – then you’re good to go.

Add your blog logo and perhaps a promotional photo of yourself.

You can email the PDF version when you are pitched, or you can upload to ScribD and embed on your blog. You can change permission settings to suit your needs.

Create multiple versions – include your advertising rates if you choose to, or a Quick Sheet as I did quite some time ago.

What’s nice about this method is you can easily change your information and stats YOURSELF as necessary, without having to pay ridiculous fees for someone to do it for you!

Just remember, your Press Kit doesn’t have to be flashy with a lot of bells and whistles.  PR Reps aren’t looking for “pretty, “ they’re looking for basic, concrete information.  You don’t want your Media Kit to go over 2 pages at most.  Nobody will read it.  I’m a firm believer in the KISS method. – “Keep It Simple Stupid.”

It’s the same as if you were creating a resume for a job hunt – Human Resources will circular file or use the delete key on anything longer than that. If they are interested and want more information, they’ll contact you and ask for it.

For further reading I suggest more blogging tips and techniques.

How to Write an Effective Fact Sheet

By Kristina Hill

Fact sheets are one of the most important tools to have in your marketing arsenal. These handy documents are filled with quick facts about your business that will help you clearly and concisely tell your story. What’s also great is that fact sheets can be easily distributed to the media, shared with customers or other important partners, and placed in your hard copy and digital press kits.

Here are a few key things that you can include in your business’ fact sheet:

1. The month and year your company started

2. Contact information such as your business address, phone number, and website

3. Executive names and titles

4. Key company milestones such as awards, growth, certifications, and press coverage

5. Interesting facts about your company. For example, if you operate a restaurant, include the number of people you’ve served since opening or how many pounds of a particular food you’ve served in the last year

6. Other items that make you stand out from the pack

Use short bulleted sentences when listing your facts. I’d also suggest keeping the fact sheet to one page, two at the most. This ensures that the information is easy to digest. Also, consider listing the month and year the fact sheet was last updated at the end of the document. You want the public to know that they are receiving accurate, up-to-date information.

One final tip: Create multiple fact sheets if you offer an extensive line of products and services. This way, you can promote all your business has to offer!

An expert in marketing communications, Kristina Hill provides integrated marketing consulting services to small and mid-sized businesses through MarComm Creative Group, LLC. The business offers an array of services, including: public relations and media relations; media planning and placement; integrated marketing plan development and execution; and article, website, advertising, editorial, and sponsorship writing.

Article Source: [] How to Write an Effective Fact Sheet
© Moomettes Magnificents

About Cindi Moomettes

New England blogger and influencer from Connecticut and author of the multi-generational Moomettes Magnificents where she writes about Family, Grandparents and Grandchildren, home decor, Crochet, Knitting, DIY, crafts, family travel familiarization trips (FAMs), photography, social media and reviews. You can also find her at Moomettes Crochet Shop for the latest Handmade Fashion trends, Home Decor, Handmade Crochet Wash Cloths & Accessories. For food and recipes visit at her blog Frugal New England Kitchen ***Products and/or companies featured on Moomettes Magnificents may have provided product samples and/or compensation for consideration. All opinions are my own. Posts may contain affiliate links. See also Disclosure***


  1. As always, you are a wealth of helpful info. Thanks for the empowering advice. You are a rockstar of awesomeness!! :)

    – Kirsten
    Kirsten (results not typical girl) would like you to read..nestle tollhouse is a fat pimping bitchMy Profile

  2. Hey Cindi – I’m stopping in via MSM. Great tips!

    Here’s a link to the PDF Converter I doesn’t leave a watermark and has worked great for me.

    Enjoyed your post!
    Carrie with Children would like you to read..Say Hi Sunday Blog Hop – No Rules!My Profile

  3. Thanks for the great tips and ideas. This is a project I am still perfecting and I love having everyone’s input on the best way to put it together.
    Glenda would like you to read..Stretching Your Budget with Seasonal FoodsMy Profile

  4. Mine’s done but you’ve given some good suggestions to those working one.
    valmg would like you to read..REVIEW – ACE Brand ProductsMy Profile

  5. Media kits weren’t even on my radar, but this is interesting to contemplate. Thanks for the introduction on how to do one.
    Margaret Almon would like you to read..Birthstone Inspiration for February- Amethyst Violet Mosaic PendantMy Profile

  6. Thanks for this! I’m just trying to decide if I need one…you make it seem easy!

  7. As a former PR pro – I must commend you on this! If the bloggers do just a Fact Sheet and nothing else, it will be worth the effort. Press and potential advertisers are always looking for info on a company (blog) and this will save them time and effort and answer many questions that they may have. Also the link to Kristina Hill’s site is wonderful and gives instructions on many other tools in the PR arsenal! Bravo! – AMF
    Anne Marie would like you to read..Tool- Free Printable Top 5 Things I Heart About You ListMy Profile

  8. Thanks for the great tips. I am about to create my media kit so this was perfect.

  9. Awesome! I’ve been wanting to create one and needed tips on how. My current one is lame (it’s on my site , but if you happen to have a second do you think the way I have the contact linking directly to my email is a good idea for PR? I also have a “PR Friendly” link.

    I’m planning to redo my media kit…it’s so sweet when great bloggers share the How-To’s, kwim? It gives us a clue where to start. Thank you, thank you, thank you! :)
    Penelope would like you to read..My Men Are My ValentinesMy Profile

  10. Thank you for taking the time to post this.. I have been wanting a Media Kit but their so expensive and they you have to pay to update them monthly, which is blah! I’m very excited to be able to make my own. I love how Quick Sheets looks from Scribd. So Neat!

    Thanks Again and Have a great weekend,
    Stacy :)
    Survey Junkie
    staycee would like you to read..9 Great Giveaways Ending Tonight at Survey JunkieMy Profile

  11. I’ve never done one…..maybe after reading this I will.

    Connie would like you to read..My PointsPlus™ Tracker entries for 2-18-2011 and First Weigh In ResultsMy Profile

  12. Wonderful info!
    Thank you so much Cindi for sharing your experience/expertise.
    Have a great day! xoxo

  13. Great tips and info! So glad I caught this on twitter.

  14. This is a very helpful post specially for those who are new to blogging. Thanks for the information and suggestions!. XD

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