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Playing sports can build values like determination, confidence, and friendships in our children and communities. Join this Call to Action by nominating your local field at www.FrostedFlakes.com on Super Bowl Sunday

Kellogg’s Frosted Flakes Earn Your Stripes – Plant A Seed

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Both of my daughters were always active in sports from the time they were quite young.  My husband and I certainly did our share of cheering our kids on as well as their teams on at every youth soccer, softball, cross-country, basketball and lacrosse game over the years.

The girls’ interest in sports continued into college, where the oldest played Lacrosse and the youngest did Cross-Country. We tried to make every single away game that their teams played, which meant that we were traveling out of state quite often.  Each of the girls became a college letter winner.  My charming son-in-law was also a college baseball letter-winner and had the opportunity to try out for the pros.

Now that I’m a grandmom, I’m sure that the grandkiddos will also be encouraged by their letter-winner parents to participate in some type of sport.

We were fortunate enough that we were able to send our children to a private girl’s school, where although the emphasis was not on athletics, it was certainly part of the whole curriculum.

You may be aware that many towns face dramatic budget cuts, many fields go months – even years – without maintenance, let alone renovation or rebuilding. When fields fall into disrepair, we lose them as central gathering places in our communities – places where our children engage in team sports or meet up after school for a pick-up game; where we walk our dogs and chat with our neighbors; where adults gather for recreation leagues and families spend leisurely weekends.

Embracing this spirit of making a difference, Kellogg’s Frosted Flakes Earn Your Stripes program has initiated a call-to-action for a national field renovation program that kicks off this coming Super Bowl Sunday with a commercial entitled Plant a Seed.”

Inspiring kids to be their very best, “Plant a Seed” shows that before anyone can earn a single stripe, someone has to plant a seed and help give kids places to realize their promise and potential.

The field renovation initiative will make over approximately 50 fields across the United States to help provide better places for families to stay active. Through this program, fields will once again become central and vibrant places of activity and community in cities and towns across the country.

Playing sports can build values like determination, confidence, and friendships in our children and communities. Join this Call to Action by nominating your local field at Frosted Flakes

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