Because He’s One of Us
I’m a cat person who married a dog person. Over the 30 years I’ve been married we’ve always had dogs or The Cat, except for a period of time we were fur-free. We’d had two dogs even before the kids were born!
The Cat is now 12, and has really mellowed with age. He thinks either he’s one of us – or we’re one of him! It’s amazing how they develop their personalities. He actually tolerates The Granddog purebred Black Lab when we rise to the occasion to doggy-sit.
Our family has always taken our pets to the veterinarian for health checkups annually and made sure that they were up-to-date on vaccinations. I’d like to pass along some information to you on Premium Nutrition for your pet from PETCO. We’ve spent quite a bit of time there over the years, and hopefully The Cat will be around for many more years!
PETCO believes every pet deserves better nutrition and a long, healthy life. As leaders in Premium Nutrition, we have trained specialists in every store who can help you find the perfect food for your pet. Our wide selection of high-quality premium and natural pet food makes PETCO the pet nutrition headquarters.
Why Premium Nutrition?
Proper nutrition is one of the most important decisions consumers can make for their pets’ overall health. A healthy diet can make a positive difference over a pet’s lifetime, and may also help with health issues later in life. Our research indicates consumers want to feed their pets the same level of healthy, nutritious food that humans enjoy, but they don’t really understand how to choose a healthy food for their pets. Based on that feedback, PETCO teamed up with internal experts, premium nutrition suppliers and pet nutrition experts to create a companywide initiative to educate store personnel and consumers on the basics of pet nutrition. Through this effort, PETCO strives to increase the number of pets benefiting from better nutrition and enjoying long, healthy, happy lives with their human companions.
What is Premium Nutrition?
Premium pet food formulas typically go beyond the minimum nutrition levels required by AAFCO’s (Association of American Feed Control Officials) regulatory standards, and are based on extensive research into the specific nutritional needs of dogs and cats.
Premium food formulas: Contain high-quality, animal-specific proteins (i.e., chicken protein, rather than poultry protein), carbohydrates and fats, or, in vegetarian formulas, high-quality proteins, such as potato or pea, fortified with vitamins and minerals to compensate for nutrients usually found in meat or fish; Include ingredients selected based on digestibility and nutrient quality (rather than affordability, which is often an important selection measure for ingredients in many basic food formulas); Ensure ingredients are consistent from bag to bag; Do not include added sugars or artificial colors; and Often include extra antioxidants and vitamins for added health benefits.
Within the premium food category, PETCO provides a range of natural, organic and holistic foods designed to meet a wide variety of health, nutrition and lifestyle preferences: Natural foods most often feature meat-based proteins as the first ingredient, and do not include any synthetic chemicals or preservatives, artificial flavors or dyes. Many consumers choose natural foods because they can read the ingredient list and understand exactly what they are feeding their pet. Organic foods are created with strictly regulated ingredients that can be traced to organic farms as defined by the U.S. Department of Agriculture. These foods don’t contain synthetic chemicals, fertilizers, pesticides, herbicides, antibiotics or growth hormones. Consumers who follow organic diets often want the same for their pets. Holistic foods concentrate on the pet’s overall well-being and include “super foods,” such as cranberries, blueberries and flaxseed, and extra antioxidants that promote physical, mental and emotional health. Holistic foods are great for consumers who value the benefits of food beyond nutrition.
About PETCO’s Pet Nutrition Education Campaign
PETCO’s nationwide pet nutrition campaign includes three key components:
1. PETCO’s Pledge to Premium Nutrition clearly spells out PETCO’s philosophy when it comes to better pet nutrition and how the company can help.
2. Training more than 2,000 Nutrition Experts. PETCO teamed up with internal and external nutrition experts to develop a comprehensive pet nutrition training and certification course. PETCO now has at least two trained Nutrition Experts working in each of the company’s more than 950 stores nationwide.
3. Educating consumers. PETCO created a library of educational materials and pet nutrition guidance for consumers online; and its team of experts will hold pet nutrition workshops in every store at 2 p.m., Saturday, Nov. 14, to help consumers choose the right food for their pets.
For more information, please visit www.petco.com/nutritioncenter