Especially A Mom Blogger
No, I will NOT Share Your Information With My Readers
- Unless I have an already-established relationship with you.
- Which means that we either email each other, talk on the telephone, have met IRL, converse on Twitter, post on Facebook or are also in forums together.
- Not unless I’ve already done a product review for your company – where you’ve also sent me an item to review as well as offered my readers a like giveaway.
- Or, unless you’re a struggling indie Mompreneur who stays up late at night working out of her kitchen or great room – designing jewelry, sewing baby or toddler clothing and accessories or perhaps handcrafting specialty bath and body or beauty items.
- Are a non-profit or charitable organization that I would normally support
- Are asking me to post a Public-Service Announcement that I support or feel is of value to my readers
Each day my email in-box is inundated with actual requests such as these (edited to protect the guilty):
We thought you and readers might be interested in winning a trip for two to Someplacewherethesunalwaysshines … We would love for you to share this opportunity to your readers.
Hi, I’m Jinnie. I work for Somecompanyyouneverheardof dot com which is a fun new way for experts like yourselves to exchange cleaning tips (because who knows better than Moms?). Would you mind sharing this FREE giveaway with your readers? It’s very easy: upload a relevant pic, get a free bottle of someproductyouneverheardofthatyoudontneed (free shipping, too!).
These pitches are exactly how NOT to pitch a blogger. They are just some of the pitches that I get from PR firm representatives and companies that are simply looking for free advertising, because they have no budget.
Maybe you found my blog through my tweets or the blog directories that I’m listed in.
Were you drawn to it because of it’s custom design that my graphic designers and I spend countless hours tweaking? Perhaps you think that the extensive social media influence I can yield via Twitter and Facebook follower numbers will get your message out and go viral?
If you took the time to look around my site, you’ll see I have an About Me page. I have a B.S. in Business, and an A.S. in Paralegal Studies (Magna Cum Laude, at that.) I can construct a sentence (when I want to.) I’m from New England, which means that I can be a curmudgeon. And a skeptic. And jaded. And my tag line is I’ve “Been Around the Block.” Anyone who’s familiar with me online knows I’ve branded myself as an “Opinionated Baby Boomer Grandmom.”
There’s even a disclaimer that says: Proviso to lay it all on the table … Hold on to your hat, you’re in for a ride. If you can’t handle that, stop right here.
So, I just didn’t fall of the turnip truck. You might think that you can persuade mom bloggers to fall for your pitch because they’re just that – MOM bloggers. Moms blog for many reasons. They come from different backgrounds and have different life experiences. Some are even corporate CEO’s who are off-ramping while they raise children. I don’t call myself a mom blogger. I’m a mom, but I also blog about a variety of topics. I try to enlighten my fellow bloggers, and the work at home mom.
If you simply think that I’m going to stick up and post a press release promoting your company, or “share with my readers” the awesomeness of your company’s advertisement disguised as a giveaway because you think you’re doing me a favor by sending traffic my way ….
Your methodology is off, and how not to pitch a blogger. I also don’t want to be a permanent unpaid contributor on your site either.
If you or the company you work for doesn’t meet the above criteria …
I charge. A Fee.
My time is finite and valuable. I have hosting fees.
Take your pitch and put it someplacewherethesundoesntshine
Please refer to my Media Kit.
© 2010 C. Matthews