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Smart Tips On the New FTC Endorsement Guides for Bloggers

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Blogging Tips

Are You in Compliance?

Many new bloggers might not be aware of the new FTC Guidelines that are now in place as of December 1, 2009.

As a WAHM blogger who offers work-at-home tips, blogging resources information and also reviews and giveaways, I’d like to share some information with you that may help answer any questions you may have regarding product reviews, giveaways and endorsements.

On my product reviews, you’ll my link site-wide Disclosure Policy that’s prominently featured on my Navigation Bar:

For More Information Visit: FTC Endorsement Guidelines
© Moomettes Magnificents

About Cindi Moomettes

New England blogger and influencer from Connecticut and author of the multi-generational Moomettes Magnificents where she writes about Family, Grandparents and Grandchildren, home decor, Crochet, Knitting, DIY, crafts, family travel familiarization trips (FAMs), photography, social media and reviews. You can also find her at Moomettes Crochet Shop for the latest Handmade Fashion trends, Home Decor, Handmade Crochet Wash Cloths & Accessories. For food and recipes visit at her blog Frugal New England Kitchen ***Products and/or companies featured on Moomettes Magnificents may have provided product samples and/or compensation for consideration. All opinions are my own. Posts may contain affiliate links. See also Disclosure***

21 comments

  1. Thats what a lot of bloggers already do, so I’m hoping it won’t change much
    .-= Matthew´s last blog ..Omaha Steaks Holiday Offer =-.

  2. Im a bit more worried about disclosure with affiliate programs. Like maybe I blog about a product w/ an affiliate link. But I may not make any commission so I don’t have to disclose.

    It gets sticky there to me.

  3. Like Matt said I think a lot of us are already doing it and I think truly, it really isn’t that complicated. Thanks for the information to find more on it though! I was wondering.
    .-= Brittany´s last blog ..Goody Hair Accessories Review =-.

  4. I like the banner idea, but I haven’t found one that suits my blogs yet. For now I’ll write my disclosure on my posts until I find one. Very informative post.
    .-= ConnieFoggles´s last blog ..Men Of A Certain Age Review =-.

  5. Hi Connie – I made my own banner – easy to do in Paint, Photoshop, or Picnik!

  6. Hi Matthew – I have listed most of my affiliates in my Disclosure page also

  7. I also include the affiliate info in my Disclosure policy. I also created a box at the end of every post that links to the Disclosure policy. Some posts do not contain affiliate links or sponsored products, but at least it is always there.

    The banner is a good idea though!

  8. I personally am using http://cmp.ly/ for my disclosure but it is interesting to see how everyone is complying with the new rules.
    .-= Lisa´s last blog ..South’n France =-.

  9. I like the banner idea, and Grandma’s gotta pay for hosting is perfect.
    .-= valmg´s last blog ..Miscellaneous Mentionables =-.

  10. As a Canadian, I don’t think it’s mandatory that I follow the FTC guidelines, but I disclose anyway as I feel it’s the right thing to do – and I appreciate when others do as well. You get ‘duped’ once or twice when you follow a link and soon realize it’s important to be ethical.
    .-= Heather in Beautiful BC´s last blog ..Affiliate Summit West 2010 Las Vegas =-.

  11. I don’t have a problem disclosing, but it seems that now if I want to share something with my readers that I like or find neat without having it presented to me by a company or a PR business I have to disclose that too, or perhaps the FTC will think I forgot!

    Like “Hey I’m sharing this product with you because I saw it at the store, and I think it is something that would be really neat in your home, but the company didn’t pay me or give me free product to share it with you.” LOL!

    In any case I disclose on each post.
    .-= Tammy´s last blog ..ecostore USA Review & Giveaway =-.

  12. 1) i think the FTC is idiotic. If anyone believes every single thing on the internet as fact becuase its typed out, they deserve a smack. You don’t need a disclosure for that.

    2) most bloggers have been doing it anyway

    3) Its not that i am not happy about it, i believe it helps bloggers be recognized for the media they are, but i do think we spend to much time on it overall.
    .-= trisha´s last blog ..Stacie – Robbed at Gunpoint, now needs you =-.

  13. Like Lisa I’ve been using the http://cmp.ly/ website. Makes it easy. Although now I find myself disclosing when it’s NOT a paid/suggested post which is ridiculous. I think disclosure is important – but the FTC needs a hobby. Aren’t there more important things to worry about?
    .-= Christine´s last blog ..Always Get the “Weird” =-.

  14. Thank you for sharing what you decided to do to meet the FTC Guideline requirements. I have more resources for understanding the new FTC rules in the post I’ll feature in CommentLuv.
    .-= GrowMap @Internet Strategist´s last blog ..Today Dec 1, 2009 is the FTC Disclosure Deadline =-.

  15. Way to go FTC for regulating things that should be fun!

    Thanks for posting this!!

  16. I still write a disclosure statement, but I am looking for a button.

  17. Happy SITS Sharefest! I def. need to read up more, I have to figure out this disclosure thing…
    .-= Erin @ SYL: Slipcover Your LIfe´s last blog ..And you thought your family was crafty… =-.

  18. I just don’t know how ya’ll get these things to give away…is there some big secret? Do companies ask you, or do you seek them out?
    .-= Finding Normal´s last blog ..Santa =-.

  19. Hi Finding Normal ~ I have lots of information under my WAHM top section, archive, and my right sidebar under “Good Stuff” and “WAHM Resources” on how to get started being a product reviewer.

  20. it’s always good to have full disclosure. I’m very happy the FTC finally came up with a policy that protects consumers from unscrupulous marketers trying to make a quick buck with fake endorsements
    .-= Mical Johnson´s last blog ..Fortune 500 company or Online Scammer? =-.

  21. Happy Holidays! Following from MBC! I’d love for you to come visit me!

    ~Shelley

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