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Infant Formula

The Truth About Infant Formulas | Breastfeeding | New WIC Food Program


Infant Formula

When I was a young mom, anyone who came to my house got handed a baby and a bottle.  Many of my friends breastfed, but I didn’t feel comfortable with the idea, and additionally, I returned to work part-time while my oldest was still an infant.

Experts and the federal government want American mothers to save money by encouraging them to breastfeed. They say that mothers should breastfeed because it’s the best nutritional option and it makes the most economic sense; it’s free and can save you up to $2,000 a year on formula costs.

WIC is a federal agency that provides food, nutrition counseling, and access to health services to low-income women, infants, and children.  The agency has introduced a new food package that encourages breastfeeding. The new program, mandated for all states, reallocates funding for all currently provided foods, including infant formula, baby foods, juices, and fresh fruits and vegetables.

By selecting the breastfeeding package, women who bottle feed their infants and babies won’t receive any baby formula. In addition, the women who partially breastfeed or formula feed exclusively will receive 13 percent less formula than was afforded in previous years.

This means parents who previously had most of their formula paid for by the WIC program may now have to purchase regular-formula with their own funds.

If you don’t breastfeed, you can effectively save money buy substituting store-brand forumula for brand-name forumula.

According to Dr. Barbara Levine, of Weill Cornell Medical College:

“In the United States there are no generic infant formulas. The truth is all infant formulas are subject to the same regulations governing manufacturing and ingredients as stipulated by the Infant Formula Act”  …

Levine further states:

“Store-brand infant formulas sold at major retailers are therefore a premium nutritional substitute at a value price and meet the same exacting FDA nutritional requirements as all the major brands. As a nutritionist I know the truth about infant formula: there is no nutritional reason to buy the much more expensive formulas sold by the big pharmaceutical companies. The quality and safety of the manufacturing are also inspected in same way by the FDA.”


About Cindi Moomettes

New England blogger and influencer from Connecticut and author of the multi-generational Moomettes Magnificents where she writes about Family, Grandparents and Grandchildren, home decor, Crochet, Knitting, DIY, crafts, family travel familiarization trips (FAMs), photography, social media and reviews. You can also find her at Moomettes Crochet Shop for the latest Handmade Fashion trends, Home Decor, Handmade Crochet Wash Cloths & Accessories. For food and recipes visit at her blog Frugal New England Kitchen ***Products and/or companies featured on Moomettes Magnificents may have provided product samples and/or compensation for consideration. All opinions are my own. Posts may contain affiliate links. See also Disclosure***


  1. I think it is wonderful that the WIC program is changing to support breastfeeding mothers. The truly sad part of this is that the WIC offices aren’t even aware of what the exclusively breastfeeding mother will be receiving in WIC checks. They have so few women who exclusively breastfeed that it isn’t even something they are familiar with. I hope that changes.
    .-= Stefany´s last blog ..Top Ten Tuesday: Food staples =-.

  2. Very interesting! I’m visiting along from MBC! Love that place :) This topic really caught my interest as I am a Labor & Delivery nurse. Thank you for sharing the information.

    .-= kristin´s last blog ..50? No Thanks, I’d REALLY rather not . . . =-.

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