The first thing you should do after setting up your blog is to set up your social media accounts. You might already have some accounts set up; now you need to make sure you are using them the best possible way.
Using Social Media
Social media is an amazing tool for anyone online, and especially for moms. One of the top reasons moms spend time online is to be social. They are looking to make friends, find information, share what they know, sympathize with others, and maybe even make some money.
Social media sites and online communities are set-up so moms, or anyone, can pop in and out and easily share. They are always busy with a ton of traffic and you need to direct some of that traffic to your blog. However, you need to make them want to come interact with you because your sign is so compelling; not be forced to drive past because someone has a whistle and white gloves.
If you want to make friends on social media sites such as Facebook or Twitter, here are 5 things you should avoid:
- Boring conversation about the details of your life
- Links in every update
- Constant bragging
- Only retweets
- Constant quotes
None of those things are terribly wrong. Actually, each of these things will appeal to someone, but not if that’s all that they hear from you. Mix it up, keep it interesting – that’s what’s important.
If you think, “I’m blogging to make money, not friends” you won’t get anywhere online. Readers visit people they like and shoppers buy from people they know. The key to using social media sites the right way is honest interaction. Here are five tips that might help:
Be yourself. Don’t set up a persona.
Use your best level of conversation. Don’t talk like you’re at a sleepover with your friends; talk like you are at a networking conference.
Search for a topic that you like and talk to people about that topic.
For every tweet you post about yourself reply to someone else.
Strive to build people up and never tear people down publicly.
Don’t be intimidated by the unwritten rules of social media. Rather watch, read, and learn how to go about things the best way so that you’re accepted easily and hopefully, spread around. You want people to associate good things with your name and brand.
Building relationships, gaining trust, becoming friends, honest interaction – all of these things take time and don’t happen overnight. Remember that anything worth doing at all is worth doing well.
If you want to learn more about blogging, gaining more exposure in the blogosphere, building great relationships and incorporating new profit points into your content be sure to sign up for the Smart Blogging Skills 10 week course.
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Image Credit: Biewoef
© C. Matthews 2011