My one-year Blogoversary has recently passed. To me, it seems as if I’ve been blogging forever. In fact, it’s difficult to imagine how I operated my websites and online businesses, such as my eBay Store and Shoppes sites without having a blog!
As recently as two years ago, I had read that blogs existed, but didn’t know how to even go about finding one. Entrecard provided a great opportunity to find blogs from all categories. I’ve also since become a frequent poster at BlogHer, Kirtsy, Cafe Mom, MommyRanks, The Mom Blogs and Mom Bloggers Club.
Blogs have been around for many years. They started out, in the beginning, as great personal journals for Internet users who wanted to share their daily lives with their family and friends. Now, fast forward through the years to today; where they are now commonly used as business tools as well as private diaries of sorts.
Blogs are basically mini-websites authors use to post information about a specific topic. Some blogs share experiences of an author’s career path, while others provide up to date news concerning the topic their blog presents.
What Makes Blogs Such a Great Tool to a Business Owner?
Blogs can provide so many opportunities for business to reap rewards that no business website should be without one. Here are some of the benefits a blog can provide any business owner:
A blog can drive more targeted traffic to their main site.
Blogs are favorites of search engines. They provide up to date content on a regular basis, so search engines will find them easier. Blogs can also be linked with other like-minded blogs to allow for more click-through visitors. Social bookmarking sites, social media sites and even message board forums love them as well. People will refer their friends to them when they see something they like. I enjoy participating in Blog Carnivals where I get to meet other bloggers and see what they’re writing about. Often you can find banners in sidebar columns ~ there’s usually a Blog Carnival going on somewhere in the blogosphere!
Blogs make it easier to gain return visitors.
If a visitor likes your blog, they’ll keep coming back to see what else you have to say on a specific topic. Business blogs can be linked to the main company site as well. The more times people stop by, the more chances an owner has of getting those visitors to your business site.
Blogs allow one to easily gain expert status amongst a target audience.
The more you blog about your site’s topic, the more you come across as an expert in that field. A visitor can be awed by the information you’re offering them and could look up to you as an expert on a particular subject. Now, the next time they need to buy a certain product or need help with something in that area, they will think of you first.
Blogs are user friendly and inexpensive to boot.
There are blog programs that you can sign up for free or for a very nominal fee. I started out at Blogger, and then transferred Moomettesgram’s Musings over to WordPress and my own domain. Most blogs are easy to set up as they generally walk you through the process step-by-step. There aren’t too many marketing tools that are as easy to use and inexpensive to obtain. This alone makes a blog painless to your business budget.
Business blogs are easier when it comes to upkeep.
Blogs are fun to use, which makes them much easier to maintain. Posting regular tidbits of your chosen topic keeps a blog updated without a lot of hassle. I’ve since gone on and established a blog on my Virtual Assistant website. Updating websites is essential, but can be time consuming and confusing as well.
The biggest benefit business blogs provide is…
Building Rapport with Your Target Audience.
This is, by far, the best benefit you can obtain from a blog. Blogs have comment sections where readers can leave messages for you to let you know they liked what you said in a post or to add their own thoughts on the topic at hand. I’ve also added Comment Luv to my comments section, thus enabling your most recent blog post to show up, giving you added exposure and links in to your site! It’s a Win-Win situation for both of us!
You’re building a relationship with your target audience that can help gain trust from them as well as find out what they’re looking for in a product. This is your way to get an inside look at what your customer’s wants and needs are without spending lots of money on marketing surveys and advertisements that don’t work.
Blogs can give your business everything mentioned above and more. Adding a blog to your arsenal of marketing tools is a must do for any online business owner.
Now don’t forget to comment on this article!
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