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Why You Should Use Social Bookmarking as a Business Tool For Your Blog


Along with social networking sites, there are now a number of social bookmarking sites on the Internet. While social networking sites build upon relationships between members, social bookmarking sites create connections through the types of content generated by members. It is these connections that make social bookmarking such an effective business tool for Internet entrepreneurs especially.

Social Media Icons

Whether you’ve been following my journal on becoming a WAHM Baby Boomer all along, or are new to blogging, there’s always something new to learn about online business strategies.  The Web 2.0 field is evolving constantly, and there are many things you should be aware of.

Social Media Optimization

Maybe you have read a blog post or article on someone’s website. At the end of each of my articles or blog posts, you’ll see that I have a host of different social media icons that will enable you to favor the article to different sites.  Run your cursor over them and names like Technorati, Digg, Reddit, and Delicious pop up.  Some blogs have characters that represent the same social bookmarking sites.  What are these characters and what do the names mean?

These are links to social bookmarking sites. Social bookmarking is much like what you would do with an actual bookmark. Physical bookmarks are used to mark a page or a passage that you want to find again at some point. This goes for social bookmarking icons as well. If someone wants to find that particular article again or let others know about it, they can bookmark the address on a site and mark it with keywords for future reference.

Blogging Women

Stumble Upon

Not all social media sites are the same. The principle is the same across the board, but some social bookmarking sites specialize in different media.

Squidoo specializes in creating lenses that showcase an area of expertise of the lens owner. On my right sidebar, you’ll see that I’m a Squidoo Lensmaster and have created many different Squidoo Lenses in my areas of expertise.

Check out my Squidoo Lens

Flickr concentrates on photos, and many of the photography blog authors that I visit will upload their photos to that site.  Some bookmarking sites deal with movie or music reviews in contrast.

Before choosing a social media strategy, find a site that caters to the content or type of business that you conduct. That will draw the most traffic to your business. If there is more than one, then join all that apply. One thing to remember is to create content that people will be interested in and use to track back to your business website. Remember that your site readers will mark your pages and posts on these sites because they find them informative and useful and think others will too.

Through quality content, a business owner can easily create a nice following of readers and possibly higher search engine rankings with the use of social bookmarking sites. For the purpose of content, look around the more popular bookmarking sites and see what others are viewing and find interesting and useful. That is the type of content you want to focus on with your websites. Investigating the more popular social bookmarking sites will make it easy to track down competitors and find out what your target market deems as useful information. Using these bookmarking sites will increase the visibility of your content and make it easier to market to your specific target customer or reader.

You’ll also be able to see that I’ve added on bottom footer links to various blog directories.

Social bookmarking is a simple, but effective way to bring traffic to a business website. Add bookmarking icons to your blog or website to help increase the chances of someone adding it to their favorite list of content.

© Moomettes Magnificents

About Cindi Moomettes

New England blogger and influencer from Connecticut and author of the multi-generational Moomettes Magnificents where she writes about Family, Grandparents and Grandchildren, home decor, Crochet, Knitting, DIY, crafts, family travel familiarization trips (FAMs), photography, social media and reviews. You can also find her at Moomettes Crochet Shop for the latest Handmade Fashion trends, Home Decor, Handmade Crochet Wash Cloths & Accessories. For food and recipes visit at her blog Frugal New England Kitchen ***Products and/or companies featured on Moomettes Magnificents may have provided product samples and/or compensation for consideration. All opinions are my own. Posts may contain affiliate links. See also Disclosure***


  1. Thank you for this great post! I’ve been trying to figure out how to install the social bookmarking sites at the bottom of my post for ages. I’m a fairly new blogger looking to monetize my blog. I appreciate this great info!


    Nicolle’s last blog post..HP Magic Giveaway!

  2. Great post – really informative an duseful. I shall be looking into social bookmarking to promote my site. Thank you and Merry Christmas!

  3. GREAT overview. Good work. We have been doing a lot more social media and it sure makes a difference.

    Janice (5 Minutes for Mom)’s last blog post..Podcast with Amy Roloff from Little People Big World Part 1

  4. You are always full of such great advice!! Right now I only use Technorati as I’m “learning” but I will be checking out the others!

    Jenna’s last blog post..Finals are DONE!

  5. Wow, what a great post – very informative! Thanks for the info. I will def. bookmark this one for future use… *smirk*


    MommyWizdom’s last blog post..The best kind of lyrics

  6. WOW… great info. Thank you for that.. I’m quite a newbie here and open to all helpful info!
    Cindy would like you to read..Living on Love and Giveaways- A Facebook Giveaway! 30 Walmart Gift CardMy Profile

  7. Great post – I have signed up for Technorati and there is something messed up going on with my feeds to them, so I am not earning authority.
    Do you know where to GET the button that says “make me a favorite on Technorati”? I have looked but can’t find it.
    I also use Stumble Upon occasionally. I need to get more into this social bookmarking thing! :)
    Julie K would like you to read..5 Reasons to Swap CookiesMy Profile

  8. I am a new follower of yours – actually found you through Adgitize! :-) I hope you don’t mind, but I think this is a great article and I did use it as a post on my blog. Please let me know if this is a problem – I think it is very beneficial information that I would love to share with my readers as well!

    Have a great day.


    Jodi would like you to read..Wednesday Blog NetworkingMy Profile

  9. Yes Jodi, it IS a problem and I DO mind since you went ahead and stole my content and posted it without asking my permission. I am absolutely speechless (almost) that you happen upon my site; have never commented before; steal my material and leave 2 live links to your websites (which I have edited out). Slam bam, thank you ‘mam. By the way, I banned you.
    Moomettes would like you to read..Caught! What To Do About Content StealersMy Profile

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